Comments for Jeremy On 2.0

Comment on Facebook, Twitter and LinkedIn – Confused Yet? by Leanne

Leanne — Thu, 26 Apr 2012 10:06:50 +0000

Thanks for this Jer! Expect this to be RT’d as soon as I get to work !

Comment on The Curse Of Knowledge by Jeremy

Jeremy — Fri, 14 Jan 2011 21:15:27 +0000

Susan – you are correct, that is definitely part of it. But in the basic tap test that helps illustrate this concept, the audience really doesn’t matter. The point of it is that you know the song you are tapping, it is playing in you head, and it is hard to put yourself into the position of the audience (not knowing the song).

Comment on The Curse Of Knowledge by Susan

Susan — Fri, 14 Jan 2011 21:05:16 +0000

I read the book “Made to Stick” also and I think the point the author was trying to make is that when you’re talking to someone (communicating), you have to understand who your audience is. Don’t assume you have common background and that because something makes sense to you, it should make sense to the other person or people. If the point you’re trying to make isn’t making itself clear, try explaining it another way. Find out where your gap in knowledge is (between you and the person you’re talking to).

Comment on Facebook, Twitter and LinkedIn – Confused Yet? by Chris Lawrence

Chris Lawrence — Thu, 02 Dec 2010 01:13:42 +0000

That about sums it up in a nut shell.

Comment on Facebook, Twitter and LinkedIn – Confused Yet? by Tweets that mention Facebook, Twitter and LinkedIn – Confused Yet? | Jeremy On 2.0 -- Topsy.com

Wed, 01 Dec 2010 23:53:35 +0000

[...] This post was mentioned on Twitter by Todd Youngblood, Jeremy Sluyters. Jeremy Sluyters said: The difference between Facebook, Twitter and LinkedIn – http://j.mp/gmPGvf #fb #in #yam [...]

Comment on Facebook, Twitter and LinkedIn – Confused Yet? by Ken McLaughlin

Ken McLaughlin — Wed, 01 Dec 2010 15:36:17 +0000

Great breakdown and post!

Comment on A Social Media Strategy To Get A Social Media Strategy by Andrew McClenaghan

Andrew McClenaghan — Fri, 22 Oct 2010 20:25:22 +0000

Hi Jeremy –
Great post and a great way to search for a vendor! My company Echidna has been to speak with Ken, Paul and Brian but we never had the pleasure of meeting you. You clearly have a clear passion for Social Media and understand it’s potential for a professional services firm. We were originally brought in to talk about a new website but it became clear that an overall marketing plan was really what was needed – which isn’t in our range of offerings.

Based on your blog post, it sounds like you now have a good understanding of where you need to go and have already brainstormed ideas on how to get there.

I’d welcome the opportunity to speak with you regarding our expertise in building functional websites optimized for SEO and how it all ties back in to social media channels.

That said, the core of any plan will be centered around a commitment by your team to creating content of value on a regular basis. You echo the sentiment of many of our clients that they struggle with motivating staff to “generate consistent value added content”. It will take an internal shift of attitude to make this project successful. We recommend clients use techniques that re-purpose content that is already being generated vs. making more work for people. These techniques may manifest themselves as subtle changes to your workflow that would be edited to include short intermediary steps where your communications professional (likely yourself) can acquire content of value and distribute to various social media channels. This same professional would be responsible for marshaling requests and/or opportunities for participation from your channel and engage/educate staff in how to participate. As the program grows the end goal would be to connect your engineers and the channels but in the interim your role would be to bridge this gap. Like all good programs we run, we would also put in tracking metrics to measure the investment.

Anyway, as you can likely tell, I am very passionate about this but unfortunately didn’t take the opportunity to show this to JMP on our first go around as we were solely focused on the website.

If you are up for a good brainstorming session, I’d welcome the 2nd chance to meet in person.

Good luck in your search – once again, great idea!

Cheers -

Andrew McClenaghan
andrew@echidna.ca

Comment on A Social Media Strategy To Get A Social Media Strategy by Tweets that mention A Social Media Strategy To Get A Social Media Strategy | Jeremy On 2.0 -- Topsy.com

Fri, 22 Oct 2010 20:21:12 +0000

[...] This post was mentioned on Twitter by Jeremy Sluyters, Jeremy Sluyters. Jeremy Sluyters said: A Social Media Strategy To Get A Social Media Strategy? http://j.mp/bcU2uY JMP is Looking for a web strategy partner!! #in [...]

Comment on Email Is Where Knowledge Goes To Die by Why am I using Yammer again? « living for the weekend

Why am I using Yammer again? « living for the weekend — Fri, 08 Oct 2010 04:18:01 +0000

[...] no real way to expose that knowledge. In a Gartner conference, a presenter succinctly said “email is where knowledge goes to die“. Someone else called email a “knowledge coffin“. This pretty much sums it up. [...]

Comment on The Curse Of Knowledge by Brian Hughes

Brian Hughes — Wed, 06 Oct 2010 23:25:31 +0000

It is so true and I agree totally – we tend to under estimate the value of our own knowledge to others. Just this evening my wife who is a teacher was sharing some great feedback she received after posting some learning tools she created on a site for other teachers to use. The feedback was from a teacher of teacher commenting on how difficult it is to get people to share what they know with others. It is a broad challenge – great leadership Jeremy on your challenge to us all!