Comments on: Social Media Marketing Explained In 61 Words http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html It's time to participate in the participatory web Thu, 26 Apr 2012 10:06:50 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Ken McLaughlin http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-99 Ken McLaughlin Sat, 14 Aug 2010 03:13:43 +0000 http://jeremysluyters.com/?p=503#comment-99 Big D: Seth would say - The real enemy isn't priracy (people stealing your ideas), it's obscurity. Great podcast interview on CBC radio where he talks about this. http://www.cbc.ca/spark/2010/01/spark-97-january-3-5-2010/ Big D: Seth would say – The real enemy isn’t priracy (people stealing your ideas), it’s obscurity.

Great podcast interview on CBC radio where he talks about this.

http://www.cbc.ca/spark/2010/01/spark-97-january-3-5-2010/

]]> By: David Meerman Scott http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-75 David Meerman Scott Sat, 15 May 2010 21:14:52 +0000 http://jeremysluyters.com/?p=503#comment-75 Many thanks for spreading the word about my little 61 words. I really appreciate it. It doesn't matter if it is B2C or B2B, people still use search engines to solve problems and marketing always comes down to engaging people. David Many thanks for spreading the word about my little 61 words. I really appreciate it.

It doesn’t matter if it is B2C or B2B, people still use search engines to solve problems and marketing always comes down to engaging people.

David

]]> By: Brian Hughes http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-74 Brian Hughes Fri, 14 May 2010 14:47:52 +0000 http://jeremysluyters.com/?p=503#comment-74 I am not sure who the "old dogs" are the Jeremy has in mind in his current reality (I hope not me), but the most important nugget in this discussion is to bring value and you will succeed. I totally agree with the point about continuous "fast" learning by Todd Youngblood and having an agile mind can only help to increase your value - I find there are few things that cannot be discovered, it is those folks that take the initiative to look and/or share that they know that will stand out as leaders. I am not sure who the “old dogs” are the Jeremy has in mind in his current reality (I hope not me), but the most important nugget in this discussion is to bring value and you will succeed. I totally agree with the point about continuous “fast” learning by Todd Youngblood and having an agile mind can only help to increase your value – I find there are few things that cannot be discovered, it is those folks that take the initiative to look and/or share that they know that will stand out as leaders.

]]> By: Damian http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-72 Damian Thu, 13 May 2010 21:52:17 +0000 http://jeremysluyters.com/?p=503#comment-72 Good. I am glad we are in agreement about something. And nice post, I like how you took our debate and built on it. Todd - interesting theory on giving it all away. I myself am undecided about this, and I haven't thought about it enough to say anything worthwhile, but I like your thinking. Finally, Jeremy where is the plug for my C.I. blog? I don't see it anywahere... Good. I am glad we are in agreement about something. And nice post, I like how you took our debate and built on it.
Todd – interesting theory on giving it all away. I myself am undecided about this, and I haven’t thought about it enough to say anything worthwhile, but I like your thinking.
Finally, Jeremy where is the plug for my C.I. blog? I don’t see it anywahere…

]]> By: Jeremy http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-70 Jeremy Thu, 13 May 2010 13:18:52 +0000 http://jeremysluyters.com/?p=503#comment-70 Damian, I do agree with that, but I bet the strategy started years ago with one passionate person and one blog! Small wins got executive buy-in, then the well funded part came in to play (after the old dog learned the new trick!) Damian, I do agree with that, but I bet the strategy started years ago with one passionate person and one blog! Small wins got executive buy-in, then the well funded part came in to play (after the old dog learned the new trick!)

]]> By: Jeremy http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-69 Jeremy Thu, 13 May 2010 13:16:38 +0000 http://jeremysluyters.com/?p=503#comment-69 Thanks Todd, great thought! I do agree 100% (although if you said that to a commodity based company without understanding what we know, you might be in trouble!) And I guess we are really talking about giving information away, since the knowledge of applying the information rests within the people creating and applying it, and then taking it to the next level. Especially in a knowledge-based company where knowledge is so specialized. People are the competitive advantage, not necessarily the things we can write down and share. Thanks Todd, great thought! I do agree 100% (although if you said that to a commodity based company without understanding what we know, you might be in trouble!)

And I guess we are really talking about giving information away, since the knowledge of applying the information rests within the people creating and applying it, and then taking it to the next level. Especially in a knowledge-based company where knowledge is so specialized. People are the competitive advantage, not necessarily the things we can write down and share.

]]> By: “They” Said It Better – Todd Youngblood's "SPE" Blog http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-68 “They” Said It Better – Todd Youngblood's "SPE" Blog Thu, 13 May 2010 13:12:20 +0000 http://jeremysluyters.com/?p=503#comment-68 [...] came across this bit of insight via Jeremy Sluyters who got it from David Meerman Scott who got it from Randy B. who got it from somewhere, maybe his [...] [...] came across this bit of insight via Jeremy Sluyters who got it from David Meerman Scott who got it from Randy B. who got it from somewhere, maybe his [...]

]]> By: Todd Youngblood http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-67 Todd Youngblood Thu, 13 May 2010 12:44:10 +0000 http://jeremysluyters.com/?p=503#comment-67 Jeremy, Great stuff. The DMS excerpt & your commentary is particularly useful. I'll disagree with you on one point though. I think "...giving away just enough..." is not giving away enough. In a knowledge-based business - like yours or mine - the main differentiator is continuous improvement based on creatively applying new knowledge. Give ALL our existing intelligence away, because we can learn faster than just about anybody. Giving it all away not only separates us from the pack, it forces us to keep on learning - fast! What do you think? (...and thanks much for the mention!) Todd Jeremy,

Great stuff. The DMS excerpt & your commentary is particularly useful. I’ll disagree with you on one point though. I think “…giving away just enough…” is not giving away enough.

In a knowledge-based business – like yours or mine – the main differentiator is continuous improvement based on creatively applying new knowledge. Give ALL our existing intelligence away, because we can learn faster than just about anybody. Giving it all away not only separates us from the pack, it forces us to keep on learning – fast!

What do you think? (…and thanks much for the mention!)

Todd

]]> By: Tweets that mention Social Media Marketing Explained In 61 Words | Jeremy On 2.0 -- Topsy.com http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-66 Tweets that mention Social Media Marketing Explained In 61 Words | Jeremy On 2.0 -- Topsy.com Thu, 13 May 2010 12:33:33 +0000 http://jeremysluyters.com/?p=503#comment-66 [...] This post was mentioned on Twitter by Todd Youngblood, Jeremy Sluyters. Jeremy Sluyters said: Social Media Marketing Explained in 61 Words (my version) - http://j.mp/9375SR [...] [...] This post was mentioned on Twitter by Todd Youngblood, Jeremy Sluyters. Jeremy Sluyters said: Social Media Marketing Explained in 61 Words (my version) – http://j.mp/9375SR [...]

]]> By: Damian http://jeremysluyters.com/2010/05/social-media-marketing-explained-in-61-words.html/comment-page-1#comment-65 Damian Thu, 13 May 2010 02:40:04 +0000 http://jeremysluyters.com/?p=503#comment-65 Lol No Jeremy, I did not insult the almight Seth. Deep down, even though I hate to admit it, I think he's got a lot of great things to say. That's why I devoted an entire blog post to his new book "The Dip." I just think that after a certain point, when you graduate to a certain league, there is no such thing as a free lunch. (Wasn't that the title of a Godin book anyway? :-)) You cant sell B2B for free. It costs cash. And even if a big fortune 500 outfit makes something 'really cool' for free on the web, you can bet it wasn't a contracted internet hippie writting open source code from scratch in his basement, it was a well funded, researched, and thought out tactical move. Can we agree on that at least? Lol No Jeremy, I did not insult the almight Seth. Deep down, even though I hate to admit it, I think he’s got a lot of great things to say. That’s why I devoted an entire blog post to his new book “The Dip.”
I just think that after a certain point, when you graduate to a certain league, there is no such thing as a free lunch. (Wasn’t that the title of a Godin book anyway? :-) ) You cant sell B2B for free. It costs cash. And even if a big fortune 500 outfit makes something ‘really cool’ for free on the web, you can bet it wasn’t a contracted internet hippie writting open source code from scratch in his basement, it was a well funded, researched, and thought out tactical move. Can we agree on that at least?

]]>